Our people matter most

Prioritize Preparation

Thoughtful + Intentional = Prioritize Preparation.

• We think before we do
• We take time to plan our year, month, week, day etc.
• We constantly prioritize the most meaningful work
• We are strategic, not reactive
• We take time daily to do deep work
• We made hard decisions well because we plan for them
• We don’t burn out because we plan for down time

Seek Clarity

Communication = Seek clarity.

• We are concise and articulate in speech and writing
• We ask questions when we don’t understand something
• We communicate directly and openly to avoid misunderstanding
• We try to understand someone else if we disagree with them
• We provide feedback openly, timely, and directly
• We honest and don’t sugarcoat feedback

Be Useful

Selfless + Ownership = Be Useful.

• We exist to provide value to others
• We help others around us continually level up
• We accept responsibility instead of hiding from it
• We share information openly without ego or politics
• We know our roles at all times

Have High Standards

Authentic + Excellence + Courageous = Have high standards.

• We hold each other accountable when standards slip
• We are radically candid with each other at all times
• We stand up for what we believe in even when it’s not popular
• We always look for areas of improvement
• We are always looking at how to make everything an 8/10 or higher
• We put out the best products and the best information because no one else will

Improve by Learning

Growth Mindset = Improve by learning.

• We take time to reflect on work so we can learn from it
• We are open to new ideas and information
• We take action and develop skills deliberately
• We want the truth so we can upgrade
• We see every event, positive and negative, as a learning opportunity

Embrace the Uncomfortable

• We choose the hard problem before the easy one
• We lean in when work becomes challenging
• We embrace when things get hard and avoid complaining
• We do what we can with what we have
• We are open to trying things that may fail
• We do the hard work before the easy work

Persistently Problem Solve

• We always find a way to get things done
• We never give up until a problem is solved
• We don’t take no for an answer
• We provide solutions on how to level up across the team and organization
• We don’t talk about problems, we suggest solutions
• We see opportunity in problems, not roadblocks