Dr. Anthony Gustin is a board-certified sports chiropractor, functional medicine practitioner, entrepreneur, podcast host, and founder of Perfect Keto.
When it comes to nutrition, there’s plenty to spend money on. From high-quality, farm-to-table food to supplements, changing your lifestyle can get expensive.
So, how can you discern from what’s necessary for your health and the “nice-to-haves?”
Beta-hydroxybutyrate ketones are relatively new to the health and wellness space. And even though a lot of people are talking about them — especially in the keto community — it’s tough to know if they’re 100% necessary for your keto journey.
With nothing else to compare them too, the cost of exogenous ketones can trigger some “sticker shock” to those who aren’t aware that ketones are expensive.
This article is to briefly explain why exogenous ketones are expensive and show a one-minute test to see if using exogenous ketones will actually save you money on top of helping you feel amazing.
As a case study, let’s take a look at the four main reasons exogenous ketones are expensive. But keep in mind that what we are really talking about is the question, why does it cost so much to make healthy choices?
Why Exogenous Ketones Are Expensive
It’s worth mentioning that the hefty price of ketones is one of the top problems Perfect Keto is working to solve.
Our mission is to make ketosis accessible to everyone who wants it, all the time. Ketones are notoriously beneficial, but also wildly expensive, or they taste horrible, or they are terrible quality.
Perfect Keto navigates four main hurdles to deliver a ketone product that is affordable and palatable:
#1: Beta-Hydroxybutyrate (BHB) Is New To The Market
Everyone has heard of protein and pre-workout powders. BHB is not widely known because it’s an extremely new product, in its infancy and on the cutting edge of nutritional supplements.
Because of economies of scale, newer products cost more to make — the more popular they get, the cheaper they are.
#2: BHB Is Hard to Make
BHB does not grow on trees. The process to source, purify, and isolate BHB is highly labor intensive and requires specialized lab equipment.
#3: Perfect Keto BHB Is Made in the U.S.
We are all about quality. We don’t want to put anything in our bodies that isn’t useful, and we don’t want to provide anyone with a sub-optimal product.
Our quality standards are outrageously high, which means we are painstaking about every phase of sourcing and producing the best ketogenic nutritional supplements.
#4: Research and Development
Think about pharmaceutical companies that charge outrageous prices for their new name-brand drug. That’s because they’ve sunk tens of millions of dollars into research and development over the years behind the scenes.
Unfortunately, R&D costs for BHB also drive up the price of every step of the supply chain.
Remember that not all exogenous ketones are the same. See our guide to ketone supplements. Here is a quick summary of the specific issues Perfect Keto addresses that most of our competitors do not.
What to Expect from Exogenous Ketone Base
Perfect Keto Base is a completely clean product. It does not contain any soy, dairy, gluten, artificial sweeteners, binding agents, or anything that doesn’t directly improve your health.
Base tastes good (some say delicious, some say palatable).
Exogenous ketones taste notoriously awful but Perfect Keto comes in Chocolate, Peaches, Salted Caramel, and Vanilla flavors that go great in almost any beverage, coffee or smoothie you can dream up.
Low GI Distress
Perfect Keto uses only the highest quality ketone salts, sourced in the United States, in just the right amounts so that the exogenous ketones are easy on your digestive system.
Perfect Keto exogenous ketones are cheaper than the standard price on the market today. We want ketosis to be available to everyone.
Doctor-Developed and Recommended
Our founder is a functional medicine clinician who developed our unique formula for maximum efficacy.
Big Takeaway: Make no mistake, if you are buying “ketones” that are inexpensive they are either sourced from questionable locations, they are jam-packed with fillers, or they are not real ketone products and they are just being marketed as “ketogenic.” See: Raspberry Ketones.
But what can you expect to gain from exogenous ketones? That’s the whole point of buying them right?
Exogenous Ketones Offer a Positive Return On Your Investment
With any purchase you make, you are (usually unconsciously) making an assessment of the return you will receive and if it is worth it, according to your internal value system.
Exogenous ketones are no different and they carry a very interesting return on investment. We like to call it the Return on Ketosis (ROK).
There are two types of return you can expect, intangible (non-quantifiable) and tangible (quantifiable).
Intangible Exogenous Ketone Return
The most obvious intangible benefit is that exogenous ketones get you into ketosis. Being in a metabolic state of ketosis carries the following difficult to quantify (but undeniable) benefits:
- Heightened focus
- Improved mental clarity
- Provides a source of clean-burning, readily available energy, instead of peaks and valleys of glucose metabolism
- Induces ketosis
- Encourages fat-burning
- Boosts energy for exercise
- Increases satiety and feeling full
- Sense of well-being
- Emotional balance
May Lower Disease Risk
- Ketosis induces improved autophagy (clean-up of old cells) and apoptosis (programmed cell death), where your body purges dead or underperforming cells to allow for healthy new growth. This has considerable benefits relating to disease risk reduction and longevity.
Tangible Exogenous Ketone Return
Let’s look at the brass tacks: dollars and cents. Are ketones worth it to your wallet?
Disclaimer: Everyone’s “Return on Ketosis” will be unique. The following ledger graphic describes a common use case many keto diet followers describe:
PK Challenge: What is your Return on Ketosis? Take one minute right now to sketch the ledger. How does it differ from the graphic? Please share in the comments or send to [email protected]
The Takeaway: Are Exogenous Ketones Worth the Cost?
Are exogenous ketones worth it? And to expand on this topic, is the price of being healthy worth it?
Exogenous ketones carry intangible and tangible benefits that are up to you to examine and then decide if they are worth it.
In a broader sense, it’s up to you to examine whether it is “worth it” to make health decisions that cost money, regardless of what style of eating and exercise you follow or specific goals you may have.
Still on the fence about exogenous ketones? Try them. If you feel the difference in your energy and overall well-being, it’s worth it. If you’re not going to use them or don’t feel a difference, then you can spend your money elsewhere.
The good news is, exogenous ketones have come a long way over the last few years. At Perfect Keto, we now have five delicious flavors or Keto Base and convenient BHB capsules that you can take with you on the go.
Already loving BHB? We’d love to hear about it in the comments below!